About Us

A hit of tennis on Centre Court at Stanley Street sparked the initial SOCOCO inspiration for founders Kristy Austin & Charlotte Hill. Crosscourt banter about the gap in the apparel market for the littlest of athletes, opened up a new vision for sport fashion. SOCOCO set out to source quality New Zealand fabrics and create versatile designs that could be worn for sport, yet look great as playwear.

SOCOCO is an energetic brand with a deep determination that takes influence from elite sport and gold medal aspirations. While the brand is designed with all sports in mind, the launch range draws on the Centre Court tennis origin.

Kristy & Charlotte are already managing the busy sports schedules of their own little people, a boy and a girl each. Kristy has a background in sport sponsorship and events and is a partner in a dance companyCharlotte has a background in law and advertising and is a partner in Fuse Group athlete management. 

If you'd like to touch base with Kristy & Charlotte please email

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